How To Use Instagram For Your Business

We can’t deny that we’re living in an era filled with social media. Have you ever seen or met one person without at least one social media account? Exactly! Everyone uses it! Although social media allows us to connect with our family, friends and also meet potential strangers, it’s also a great platform to build your business’s image and brand! So here’s The Venuescaper’s Guide on how to use one of the most used social media, Instagram, for your business!

Maintaining Quality

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Photo Credit : @herlovelyheart

It’s all about the visuals when it comes to Instagram. If you’re a user for a while now, you should know that anything aesthetically pleasing can be Instagram-worthy. So you really gotta get that creativity juice flowing! Now, how to maintain a beautiful feed is the question. Focus on your angles, propositions, lighting and filter. A raw photo is always nice but play around with the brightness, contrast and sharpness. It makes a lot of difference, trust us! Okay, all work and no play makes Jack a dull boy, so mix up work photos with some fun photos like memes! Remember to always explore with your camera!

Establish A Following

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Photo Credit : Derek Scott

While an AMAZING feed will bring you followers, no doubt, a following is very important. You can’t expect people to just follow you instantly! The solution? You make the first move! Follow accounts that are related to your business and also maybe, competitors. Keep your friends close and your enemies closer, right? We love competition, it keeps us grounded and on our toes! Once you have mutual follow backs, you’ll have more followers in jiffy.

Collaborations + Giveaways

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Photo Credit : Google Image

With all this Instagram jazz, of course there’ll be Instagram stars which are better known as influencers. It will be a great exposure for your brand to collaborate with these influencers. Different influencers have different type of audiences, so it all comes down to who are you targeting. Just reach out to them and you guys can strategize a marketing plan, which will benefit both parties. These influencers are more influential than you think. Giveaways are a great way to not only bring awareness to your brand but also to increase business! So it’s good to host one once in a while. Need help in securing an influence? Reach out to us here, or check out GushCloud, the influencer marketing network, here.

Inspire Potential Clients 

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Photo Credit: Google Image

Content content content – your content is extremely important. Use your Instagram wisely because there’s a possibility to attract potential clients. Therefore, you can use your caption to tell a story or to simply create curiosity. Don’t underestimate your Instagram platform because the content that you choose to publish, the vibe that it exudes can potentially inspire people which automatically makes them want to use your service.

Posting Schedule

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Photo Credit : Google Image

Never be sloppy with your Instagram. It’s like life, sometimes you just have to plan things out. Create a fix schedule for all of your social media! You may not notice at first but it will bring a different effect. Find out when your followers are most likely active so you can post at that time range then they’ll notice your content! Even though people are scrolling through Instagram most of the time, sometimes it’s just mindless scrolling. So keep an eye out for that!

Well, that’s it for this round! We hope you find that helpful! If you’re planning to host an incredible event soon and need some assistance, do give us a call or Whatsapp at +6016-7200 347 or browse through our venues on www.venuescape.my!

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