It’s Finally Happening: Instagram Hides “Likes” Count

In an effort to reduce social media pressure among young people, Instagram is currently running a test that hides the total number of likes and video views in international test. In the trial, users will see a user name “and others” below posts.

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Image credit: The Verge

Instagram launched a similar trial in Canada in May and the new test is rolling out in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. 

Through this latest function, the likes of each post will be hidden by default. This means you cannot view the number of likes received by other users on the content they uploaded. However, the owner of the account can still see the amount of likes they receive.

According to Instagram, they hope that users will focus more on the uploaded content rather than the number of likes it receives.

“We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”


Image credit: Gizmodo Australia

When the test was first run in Canada, Instagram chief, Adam Mosseri said the aim was to minimise the stress of posting online with users competing over the number of likes their posts receive.

“We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.” 

People see the number of likes a post gets as a measure of success or popularity on Instagram. More likes on a post typically signify that it is more impressive, which can boost some user’s self-esteem while bringing others down for those that do not get as many likes. 

The trial was aimed to stop the platform from feeling like a competition. It should be a place where people would feel comfortable expressing themselves.

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Instagram will soon expand this trial to several other countries to see their experience. 

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